The Smart Belt : Car Safety Belt

Seatbelts are regarded by most people to be the best safety enhancement ever created within the field of transportation. Unfortunately, though, about 40 million Americans fail to use them at all. And this directly leads to the death of almost 6,000 people on U.S. highways every year, about 16 every day, and two people every hour. Obviously, improvements must be made to prevent these tragedies from occurring any further. ...

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Audi R8 China Edition: A Supercar for China's Super Rich

The 2012 Audi R8 China Edition isn't the only limited edition R8 Audi is offering Chinese car buyers (the gorgeous, Nordic gold, Audi R8 Limited Edition of just 30 cars comes to mind) but with just 80 cars produced they'll surely sell out soon. Never mind the fact that the vast majority of Chinese R8 owners will never test the limits of the R8's 5.2-litre FSI V10 engine (386 kW or 518 bhp). This car was built to boost the owner's status,...

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Fashion Gets Fierce: The Fanged Fluffy Polar Bear Parka

Winter is here and fluffy fashion is in, at least in Japan where “moco-moco” (fleecy) clothing is a huge hit with trendsetters this winter. Not only will it keep one warm, moco-moco clothing imparts an almost poodle-like aura to the wearer. In the country of kawaii, looking cute means looking good!Making a moco-moco move means getting fluffed (in a good way) and Nagoya-based Ito Manufacturing has got you covered... or maybe that should be...

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Chupa Chups Designer Wood Case Keeps Your Lolly Jolly

Grandpa Simpson might wear an onion on his belt but Japanese design studio LIFE does him one better with the Chupa Chups Design Wood Case. Worn on one's belt and secured with leather & brass snaps, this wooden wonder keeps your emergency lollipop within arm's reach.Crafted with either cream or dark brown saddle leather, the snazzy sucker-keepers feature a hinged, hollow, spherical chamber precisely sized to carry a single Chupa Chups ...

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Archos Announces Android Tablet Built for Gaming

While most gamers nowadays seem to have traded their Nintendo DS and Sony PSP units for various smartphones and tablets, if there's one thing those gamers miss the most, it's the tactile, precision feedback that physical buttons provide. Well, Archos seems to be targeting those folks with its latest device, dubbed the GamePad, which outfits a 7” touchscreen with “wings” that feature, among others, a pair of analog sticks and shoulder buttons.   It's...

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Reach Beyond Your Comfort Zone

Lately I’ve met with a number of potential clients who are frustrated that their innovation efforts aren’t creating a bigger splash in the market. It can be difficult to identify the limiting factor in any new product or service. Perhaps the customer need wasn’t as strong as we anticipated, or we built features and attributes to appeal to the wrong need or client base. Perhaps the product is too early, and difficult to adopt, or too late...

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